Our Team

Peter Hewkin
Peter Hewkin founded SmartEdge DC Limited to enable new technologies such as 5G, Artificial Intelligence (AI), Internet of Things (IOT) and Cyber Physical Systems (CPS) by creating distributed Edge ultralow latency multi location power shells for Cloud networks and applications bringing processing power as close to the data source as possible.
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Luca Belramino
Senior Vice President, Managing Director and Non-Executive Director with 20 years+ successful experience in starting up and managing companies in the data center sector. 16 years at TelecityGroup-Equinix. Seasoned Leadership in the Colocation DC Market. New Technologies: Cloud Hyperscalers Business Transformation, Edge, IoT, Industry 4.0, Big Data, Analytics.
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Compelling Public Speaker. Member of the iMasons and well known in the global DC Industry.
Currently leading the Uptime Institute Global Strategy on the Edge and Prefab&Modular DCs. This includes the Global Strategy, Marketing, Communication, Sales and Commercial Alliances for the Tier-Ready Program. In 2017/18 we successfully started up and launched the first-ever Switch-SUPERNAP Data Center built outside the USA. In 2015 and 2016 I was Managing Director of Equinix Italia. From 2002 to 2015 I was part of the Senior Management Team that started the TelecityGroup business from scratch, grow it to become the largest European DC business, by far, then sold it to Equinix for 3,8 Billion Dollars. In 2015 I was co-founder of the OPEN HUB MED. OHM is the first and only Neutral Internet Exchange Hub of the Mediterranean Basin. In 1999/2002 I was part of the Senior Management Team that started up the European business of Interxion, the first-ever neutral colocation company in Europe. I hold and have held various Non-Executive director roles (see page 2). I have a NED Diploma from the Financial Times London. I am an Uptime Institute AOS Accredited Data Center Operation Specialist.

Bernard Geoghegan
Bernard Geoghegan has served in a number of senior roles in the Data Centre industry. Mr. Geoghegan recently served as Interim Managing Director for Interxion Deutschland GmbH. Prior to this Mr. Geoghegan served as Managing Director and SVP EMEA for Digital Realty and was responsible for managing the Company’s operations and corporate activities in EMEA.
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Tony Day
Tony Day was most recently a Director Business Development within the IT Divisions Office of the CTO at Schneider Electric, prior to his retirement in November 2019. He was responsible for working with clients to develop integrated data centre design solutions, including liquid cooling of ITE devices and prefabricated and preassembled data facilities, for cloud/hyper-scale, colo, enterprise, and the edge.
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A Chartered Architect and mechanical engineer with broad experience in both industrial engineering and construction industries. The latter included running his own professional design practice and forming an integrated building consultancy with two colleagues from structural engineering and quantity surveying practices, providing design authority, project and cost management services to clients. The focus being on construction of highly serviced environments such as materials and waste recovery facilities, industrial laboratories, computer rooms, financial trading floors, and data centres.
His career started with an R&D engineering background in industrial gases, followed by design in voltage and current control equipment, aviation and production engineering in electronics, and digital telecommunications.
Following deregulation of the power and telecoms market in the 90’s as Technical Director of a data centre D&B company he was responsible for the planning, design, and construction of over six million square feet of data centre facilities across the UK and Europe. As Managing Director of an associated data centre infrastructure company, developed the first industry multi-storey prefabricated and standardized modular data centre, exhibited at ECTA in Vienna in 2000. Designed and wrote the patent for the first industry micro hub and in-row cooling system in 2002, for which he received a UK Government DTI Smart Award and financial grant for technical innovation in March 2003.
He joined APC in May 2003 as Chief Engineer Rack Cooling Solutions following their acquisition of this company and patent. One of the first users of the APC micro-hub variant was by Sauber Petronas F1, the Swiss racing team based in Hinwil, for housing their ‘Albert’ supercomputer, for the largest development wind tunnel in grand prix motor racing. Early adopters of the In-Row variant included Ferrari for their wind tunnel computer facility in Maranello, and went on to become one of the most successful and widely ‘adopted’ technologies for data centre cooling around the globe, with every serious vendor having a version of it.
He joined Schneider Electric when APC was acquired by them in 2007, undertaking a range of roles within the Innovation Solutions Group and CTO Office, including project management, development and manufacturing of ‘proof of concept’ prefabricated power and cooling modules, and due diligence for potential adoption of various liquid cooling technologies.
Both company and The Green Grid representative on the original EU Code of Conduct: Energy Efficiency for Data Centres committee meetings. Member of various The Green Grid Work Groups. Company representative on Birmingham City University Industrial Advisory Board and as Chair of the Data centres Professionalism Group at industry body tech UK.

Dr Anna M Yaqub Phd
Anna is an accomplished senior level leader with over 30 years’ experience in business delivery of strategic propositions to expand market share, grow, innovate and leverage technology and people capability to consistently achieve on short, medium and long-term business ambitions. Anna has superior analytical and problem solving abilities to provide
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Joe Sole FCCA
Joe has over 30 years experience working with hundreds of businesses as an accountant. His focus has been on providing strategic and financial advice, as well as analysis and implementation of financial systems and processes. He has extensive experience in leveraging technology to help businesses become more efficient and effective. After 10 years working in practice,
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